Don’t think for a minute that dressing up for Halloween is child’s play.
According to the Halloween & Costume Association, there has been a steady increase in participation from adults since 2020, showing a resurgence and growing popularity post-COVID-19, according to new data from Prosper Insights & Analytics. The findings show that 51 percent of adults who celebrate Halloween plan to dress in costume this year, with 32 percent dressing their pets in costume.
Some 46 percent of adult Halloween costume wearers plan to throw or attend a Halloween party, while 54 percent plan to decorate their homes or yards. Halloween shopping starts early and 45 percent of these adults who dress up start purchasing costumes in September, and 36 percent shop during the first two weeks of October, acco