George Has Your Autumn Wardrobe Sorted

The leaves are crunching underfoot, there’s a crisp breeze in the air, and, admit it, your coffee orders migrated to pumpkin spice. All that’s left is a wardrobe to match. And George is making a convincing case for itself as the place to shop for your autumn staples - yes, George. ©George

Once the domain of ‘throw in a T-shirt while doing the big shop,’ the supermarket is now delivering fashion pieces that feel fresh, stylish, and surprisingly chic. This season the store is stepping forward with a collection that blends the key trends of now - like the new western mood - with the kind of wearability and value we all want. ©George

Think of the frill denim dress: an easy, throw-on-and-go piece that gives frontier energy without feeling too ‘costume’. It’s ruffled in just the right pl