Hindustan Unilever (HUL) on Friday said it saw a short-term impact on sales in the September quarter (Q2FY26) due to the GST 2.0 reforms that kicked in this week.

The country’s largest consumer goods company made the disclosure in its first-ever business update to stock exchanges.

Peers such as Dabur , Marico, Godrej Consumer (GCPL) and AWL Agri Business are expected to come out with their business updates in the coming weeks, sector analysts said. HUL will report its Q2 results on October 23.

Short-term sales slowdown

The company pointed to a postponement of new orders by trade to clear existing stock and delayed pantry buying by consumers for a slowdown in sales in September. HUL expects near-flat to low single-digit growth for Q2 as a result, with the trade disruption continuin

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