OTTAWA — While the federal government weathers the latest wave of backlash over its firearms buyback , it has also been looking at ways to sell the program to gun owners. Article content

Earlier this year, Public Safety Canada hired a consulting and research firm to conduct a series of focus groups and surveys to test potential concepts for a nationwide advertising campaign to raise awareness of the compensation program and encourage gun owners to participate. Article content

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The government is banking on the willingness of gun owners to do so, with Prime Minister Mark Carney calling it “voluntary.” Officials caution that gun owners have roughly a year to decide how to dispose of any of the more than 2,500 makes and models of firearms they own, whi

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