Dearfoams is ready for a new era.

The 77-year-old slipper brand has teamed up with the team at Vacation for a full brand refresh that centers around a cheeky fall/holiday campaign that’s tailor-made for the next generation of style-conscious consumers.

For fall, the new campaign was designed to launch the brand’s next chapter by blending editorial-style photography with clickable social shorts. This season’s spot is all about a colorful and character rich new world, with hyper-stylized sets soaked in Americana. And for holiday, this campaign is a little cheeky, over-the-top and a little off script.

Both campaigns feature still photography by Alberto Newton, while live-action spots were directed by Memo Matthews, and a standout stop-motion vignette was crafted by acclaimed animation d

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