Jaded London is continuing its world tour with a new pop-up shop in New York City.

Open from now through the end of the year, the contemporary fashion brand has set up shop at 107 Grand Street in the heart of Manhattan’s SoHo neighborhood where its latest collection is on full display.

The company said that the seasonal store will serve as a community hub, playing host to a myriad of weekly events through its traveling “Smoking Room,” which will exist as a curated space for DJ sets, live performances, tattoo artists, and vintage resellers.

For Grant and Jade Goulden, the sibling co-founders of Jaded London, the new NYC pop-up feels like a homecoming.

“We love New York City, there is an amazingly organic synergy between Jaded London and the vibrant community in NYC,” the cofound

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