There’s something about the ’90s It-girl energy that refuses to fade—from lacey slips to pencil skirts and smudgy, smoky eyeliner, the codes of that decade still define what’s cool. And at the heart of that look? Chocolate brown lipstick. The shade became a supermodel signature, coloring the lips of Naomi Campbell, Christy Turlington, Yasmeen Ghauri, Linda Evangelista, and Claudia Schiffer.

Fast forward to today, Hailey Bieber, Emily Ratajkowski, and Dakota Johnson are bringing the sultry, sophisticated hue back into rotation. Warm, sensual, and surprisingly versatile, brown lipstick has proven it’s no fleeting trend—it’s a modern classic. Whether you take it matte and bold or glossy and understated, the right shade has a way of flattering every skin tone and elevating any look.

Linda Ev

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