The Cow Lot in Denver isn't your corporate western store. They're the real McCoy.

"We try to match the customer with the correct felt or correct straw or whatever style they're looking for. We try to give guidance. And a lot of our customers are going to be authentic, true working cowboys," said Cow Lot General Manager Brianna Dotson.

The Cow Lot CBS

It's a family business that started off two generations ago, traveling to ranches, stock shows, and rodeos, selling hats to cowboys, but that doesn't mean the rhinestone variety can't shop there, too.

"We've had quite a variety of clientele come in," said Dotson.

Two weeks ago, the family, like all Coloradans, watched in horror as a gunman shot two Evergreen High School students . Matthew Silverstone and a 14-year-old who has not be

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