The Federal Trade Commission is taking aim at companies it says are using deceptive methods against consumers.

On Thursday, Amazon agreed to pay $2.5 billion to settle FTC allegations that it misled Prime users and knowingly made it difficult for users to cancel the service.

Amazon said it settled to resolve the case quickly, but the company admitted no wrongdoing.

The settlement came just days after its trial began this week.

Adam Kovacevich is the founder and CEO of Chamber of Progress, a center-left tech industry association. He says this case could have been settled sooner.

"I think it's a win for the FTC," Kovacevich said. "This is the largest settlement they've ever done of this kind."

"I think it's good that the FTC is policing unfair subscriptions, but this case should have n

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