The Silver-influencer is having its moment. These are people above the age of 40, gaining significant social media following across platforms. Those followers are turning into paychecks for many.

SMU associate professor of advertising Quan Xie said new research shows older Millennials and even people in their 50s and 60s are gaining traction.

“We have seen this in recent studies. The younger social media users are looking at older people as authorities on things that they like,” Xie said.

A 40-something finding success is Dallas influencer Chris Kahle.

“It was kind of weird how it happened,” Kahle said. “It wasn’t even something I was thinking about. I literally posted about my neighbors back in 2024, and the post went viral. That put me over 10,000 followers, and it’s been growing fas

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