It's the first time in 32 years that the Indians have refreshed the franchise's image.

The Indians announced the brand refresh Friday at its end of season fundraiser Swing.

The revamped brand is being implemented immediately. At Friday's fundraiser at Victory Field, merchandise with the new logos and designs were on sale in the gift shops.

INDIANAPOLIS -- A massive revamp of the Indianapolis Indians brand, which includes new logos, uniforms, signs and a price tag of more than $500,000, was unveiled Friday night by the team at Victory Field.

It marks the first time in 32 years that the Indians have refreshed the franchise's image -- replacing logos crafted after Southwestern Native American designs with crisp, modern images using the letter "I," "Indy" and "Indpls" as well as the team

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