Children are increasingly immersing themselves in the digital world, often tagging themselves to mobile devices and diving deep into online spaces. This growing trend has raised serious concerns, particularly around deceptive and manipulative commercial practices that could compromise their safety, privacy, and overall well-being.

Also Read: Protecting kids online: THESE parental control apps can safeguard children in the digital age

As their screen time rises, so do the risks.

Growing risk of digital child labour

UNICEF stressed the emerging concern of ‘digital child labour’ , including roles as social media influencers or participation in eSports, which can lead to economic exploitation if left unregulated.

More alarmingly, digital platforms are increasingly being used to recruit

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