WASHINGTON (AP) — Naturepedic, a mattress and furniture company based outside Cleveland, has been planning to introduce an upscale upholstered headboard late this year or early in 2026.
But President Donald Trump has thrown those plans into disarray. On Thursday night, the president announced on social media that he was slapping a 30% tax on imported upholstered furniture. Naturepedic ships its headboards in from India and Vietnam.
So what is the company to do?
“Do we continue forth ... and hope for the best?’’ asked Arin Schultz, Naturepedic’s chief growth officer. “Or do we feel like we’re priced out and drop it altogether?’’ And if Naturepedic decides to continue with the rollout, “do we eat the cost or pass it on’’ to customers?
Across the United States, lots of executives were a