Texas rancher Tucker Brown explains how he harnessed social media to promote his family’s ranching business and advocate for the beef industry during a presentation at the North Dakota Stockmen’s Association convention and trade show at the Clarion Hotel in Minot Friday, Sept. 26,.

A Texas rancher known for his social media presence told members of the North Dakota Stockmen’s Association on Friday, Sept. 26, to think inside the box by embracing tradition along with technological advances to secure the future success of their businesses.

The North Dakota Stockmen’s Association has been in Minot this week for its 96th Annual Convention and Trade Show at the Clarion Hotel, featuring a number of speakers and vendors. Tucker Brown, a sixth-generation rancher from Throckmorton, Texas, explored

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