Bay Area woman's bold billboard campaign to find a husband goes viral

It takes a certain kind of courage to do what Lisa Catalano is doing to find love.

On her growing TikTok page, she taped herself, effervescent and smiling alongside Highway 101, introducing herself as the woman trying to find love on the local freeway.

Catalano has purchased digital billboard space in strategic places along Highway 101, advertising the website she created, MarryLisa.com.

The site is exactly as it sounds. Lisa is using it to try and find a husband, and she is neither shy or nebulous about her intentions.

"I figured, you know what, I'm just going to make my own website," Catalano said. "And then I was like, you know, well, I have to promote the website somehow. How am I going to do that? And then you're just driving along 101 and you see all these digital billboards and