Caitlin Clark’s impact is impossible to ignore. During the 2024 regular season, games featuring her drew an average of 1.2 million viewers–199% higher than those without her. TV viewership skyrocketed by 300%, and an eye-popping 45% of the league’s total broadcast value came from Fever games alone. Across ABC, CBS, ESPN, ESPN2, ION, and NBA TV, the WNBA reached a historic milestone: more than 54 million unique viewers tuned in to watch the league.

So, when Clark kept missing games after games and was finally announced to be out for the season, many thought the viewership numbers would dip this season, especially during the playoffs. But that hasn’t happened. In fact, the WNBA playoffs have shattered several records–many of them still tied to the Indiana Fever’s remarkable run.

According

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