Many of the automaker’s recent decisions to delay and change vehicle programs appear reactive and short-term, opening gaps in its lineup, wasting time and resources.
If Ford uses this opportunity to correct those habits, it can turn the page to a bright future.
Ford’s reshaping of its Dearborn product development and executive complexes — the global automaker is moving its world headquarters, including executives, closer to where product design and engineering take place — gives the automaker a rare a chance to overhaul its product planning and vehicle development processes, breaking bad habits that have plagued it for decades.
Ford must get this right.
Many of the automaker’s recent decisions to delay and change vehicle programs appear reactive and short-term, opening gaps in its li