For Anjali Patel Mehta, sustainability is more than just a fleeting trend—it is a long-term commitment. So when the Mumbai-based entrepreneur decided to launch Verandah, a conscious-luxury resort wear brand, in 2015, she started to source discarded denim and post-production waste from her husband’s denim factory. The idea was to create an environmentally and socially responsible luxury label inspired by sights, smells, and contours of the land.

“I was using textile fibres like Tencel and Denburg when people were not even familiar with the word ‘sustainable luxury’ in the fashion world,” she adds. But sustainability doesn’t come cheap. In ensuring that every product has the least impact on the environment, there are several factors that come into play that eventually decide the pricing. Th

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