Kashmir Valley Sees Rise in Liquor Sales

SRINAGAR : Liquor consumption is witnessing a notable rise in Kashmir, marking a shift in the Valley’s social landscape where alcohol use was once largely confined to non-locals and tourists. Bar employees say beer has become the most popular choice among visitors, though some customers also opt for hard liquor. Follow Us On G -N e w s | Whatsapp

“Most of the visitors ask for beer. A section of people go for whiskey or rum, but beer clearly tops the list,” said an employee at a Srinagar-based bar, adding that the trend has steadily grown over the past few years.

Traditionally, alcohol use in Kashmir was limited and largely restricted due to religious and cultural sensitivities. However, shopkeepers and bar operators claim that changing lifestyles, exposure to outs