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India’s festive season is off to a roaring start for the automobile industry, with dealers reporting strong double-digit growth across two-wheelers and passenger vehicles, according to Emkay Global’s recent research report.

Royal Enfield dealers saw sales double in the first three days of Navratras, with minimum 20% growth expected through the festive period. The momentum has been fuelled by recent GST-led price cuts of Rs 12,000–24,000, which brought sub Rs 2 lakh pricing into play for popular models such as the Hunter and new Bullet Battalion Black. Financing at 5.99% and 100% funding options for buyers with strong credit scores are further aiding first-time purchases. Inventory levels remain comfortable at 30–45 days

The rep

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