NEW YORK – Sweet meets street as M&M’S and Crocs announced Thursday their first-ever collaboration, rolling out a limited-edition footwear collection that merges candy-colored fun with Crocs’ signature comfort. The collection drops October 9 in stores and online, giving fans a chance to wear their love for the iconic chocolate brand on their feet.

A fusion of candy and comfort

The partnership between M&M’S, part of Mars, and global footwear giant Crocs introduces a lineup designed to highlight playfulness, self-expression, and individuality. Each pair features M&M’S-inspired graphics, colorful charms, and the recognizable “M” logo, bringing candy aisle nostalgia into fashion.

“It has never been more important to keep fans at the heart of how a brand comes to life,” said Alyona Fedorchen

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