News

The Once-Struggling Seafood Chain That's Making A Comeback With Old Favorites

In its new marketing strategy, Red Lobster is tapping into consumers' memories with throwback menu items like popcorn shrimp and hush puppies. Not only is Red Lobster bringing back old favorites, it has partnered with Joey Fatone of NSYNC for an advertising campaign designed to induce late '90's nostalgia with familiar faces and flavors from a time many millennials long for. Being that Red Lobster has been around since Bill Darden opened the first location in 1968, it has many decades to draw from. Rapper Flavor Flav of Public Enemy was called upon in June 2024 for the "Crab your Way" campaign to appeal those who grew up in the '80s.

In November 2024, a part of Red Lobster's comeback strategy was the la

See Full Page