LAHORE:

Pakistan’s growing travel market is quickly attracting the attention of global players, with digital platforms betting on the country’s growing middle class, abundant human resource pool, and increasing appetite for international journeys.

Among the frontrunners is Wego, a Singapore- and Dubai-headquartered travel booking platform, which has now formally launched its full suite of services in Pakistan after operating a research and development (R&D) hub in Lahore for several years.

“Pakistan is ready for us,” said Ross Veitch, Chief Executive Officer and Co-Founder of Wego, in an interview with The Express Tribune. “We have been in the country for five years, building our technology team with Pakistani talent. Now we are going full scale by bringing our entire experience to loca

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