New Delhi, Sep 27 (PTI) AWL Agri Business Ltd launched a coffee table book chronicling the cultural history of Basmati rice at the World Food India 2025 exhibition in New Delhi on Saturday.
The book, titled “Qisse Kuchh Khaas" was authored by food historian Prof Pushpesh Pant, a Padma Shri awardee, and unveiled by Food Processing Industries Minister Chirag Paswan alongside AWL’s Managing Director Angshu Mallick at Bharat Mandapam.
The book explores the role of Basmati rice in Indian history, traditions and festivals, featuring 15 recipes that showcase the grain’s versatility.
AWL Agri Business, formerly known as Adani Wilmar Ltd, markets the premium rice under its flagship Kohinoor brand.
“Kohinoor has always stood for authenticity, tradition and taste," Mallick said at the launch.
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