Nike must’ve thought they were getting ahead of the curve. Before the season kicked off, the brand bet big on LSU’s third-ranked Tigers making a national title run with QB1 Garrett Nussmeier at the center of it all. On paper, it looked like a winning move: fresh face of the program, Heisman chatter building, and the kind of hype machine Nike loves to align itself with. What they might not have factored in, though, is that Nussmeier is “clearly not healthy.” Hindsight’s a cruel friend, and right now, many are saying the Swoosh should’ve waited until September 27th to ink that deal. After the LSU Tigers’ 24-19 loss to Ole Miss , the chatter has shifted from Heisman to head-scratchers.

The postgame fallout has affected his composure, which is only human. As reporter Jacques Doucet notic

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