Maruti Suzuki’ s latest midsize SUV, the Victoris , has set the stage for an intense competition with Hyundai, which has dominated this segment with the Creta for nearly a decade. With the Victoris joining the Grand Vitara, Maruti now has a twin-offensive strategy aimed at unseating Hyundai from its leadership position in the most fiercely contested SUV category.

At the Victoris’s price announcement on September 15, Partho Banerjee, senior executive officer, marketing & sales, Maruti Suzuki India, made the company’s ambition clear. “In the entry SUV segment, we are market leaders … our aspiration is to become the leader in midsize SUVs as well,” he said. While he avoided setting a timeline, the intent was clear that Maruti is ready to take the fight to Hyundai. ALSO READ Maruti Suzu

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