My Life, My Truth and My Journey, the memoir of Khawar Masud Butt, is more than a personal story. It is, in many ways, a case study of how values, vision, and persistence can turn around a struggling business and convert it into an enduring institution.

Butt takes the reader back to his Kashmiri roots and to the formative lessons of pakeezgi (purity of intent), discipline, and resilience. Alongside this grounding, he recalls his passion for cricket and classical music — not just as hobbies, but as experiences that sharpened instincts which later defined his leadership. Teamwork and strategy came from cricket; an ear for rhythm and pattern came from music. Both shaped the way he thought about markets, brands, and business.

One of the strongest parts of the book is the chapter describing t

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