Public health officials in Manitoba are taking a soft-sell approach when it comes to their messaging about measles, a highly infectious disease that can be deadly in severe cases.

The provincial government issues a weekly news bulletin that lists sites where people diagnosed with measles have been — most recently, a school, church and grocery store, all in Winkler. The bulletins are reported by local media.

In addition, the province’s social-media accounts occasionally feature information about measles, for which a vaccine is available.

A provincial spokesperson said messaging on measles outside of the bulletins is focused on “targeted communications.”

“There have been pop-up clinics, communication with schools and parents, and specific health authorities are working on targeted commun

See Full Page