Chandigarh: In a decisive move towards addressing the concern of stubble burning and fostering sustainable agriculture practices, the Punjab government has unveiled an ambitious Information, Education and Communication (IEC) plan for Crop Residue Management (CRM), state Minister for Agriculture Gurmeet Singh Khudian said on Sunday.

He said the campaign aims to directly engage communities, students and farmers to drive a behavioural shift towards eco-friendly practices, thus promoting sustainable agriculture.

The minister said that to disseminate information, the department will deploy 50 publicity vans to broadcast informative messages in rural areas.

Additionally, 444 ‘Nukkad Nataks’ (street plays) will be organised to communicate the message in a culturally resonant manner.

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