Rudraksha has witnessed a remarkable surge in popularity in Switzerland over the past few months, with exports of the seed of the Indian bead tree soaring by an astonishing 5,075% year-on-year. Listings for Rudraksha products have also multiplied on major Swiss e-commerce platforms.

Although Rudraksha still represents a very small segment of India’s overall plant product exports, it has opened up new opportunities for farmers and traders in the Himalayan foothills, particularly in Uttarakhand . While Switzerland’s Indian diaspora of over 27,000 provides a foundational market, the main driver is the growing wellness and mindfulness movement among the broader Swiss population, an official explained.

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The market is currently niche but set to be

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