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Joe Sugg and Dianne Buswell's baby news was eclipsed by his famous sister's return to social media.
Zoella, a pioneer influencer and a household name in the UK at the height of her popularity, boasted 11 million followers and lucrative deals spanning beauty and homeware products, as well as publishing her own book.
However, Zoe Sugg eventually retreated from her high-profile lifestyle after facing several controversies and desiring more time to focus on her children upon becoming a mother.
Read more Strictly's Dianne Buswell pays sweet tribute to her baby boy in first dance
Her brother, Joe, had frequently filmed with Zoe and had achieved some success himself.
But when he featured on Strictly Come Dancing in 2018, he was swiftly offered more mainstream opportunities