After opening her first boutique in New York in 2024, followed by a second in Miami in 2025, Colombian-born designer Johanna Ortiz has just arrived in Los Angeles, where she is presenting her collections via her pop-up caravan at The Grove shopping center. It's a way to connect with her Californian clientele and strengthen her presence in her first international market. FashionNetwork talked to Ortiz about her new pop-up store and her brand development strategy.

FashionNetwork: You're arriving in Los Angeles with your pop-up caravan. Why did you choose this pop-up format?

Johanna Ortiz : The JO Caravan is a nomadic boutique that travels, carrying with it the spirit of Colombia: festive, effortless, and true to its roots. It is a seasonal store paired with a new immersive, traveling, and

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