Everyone knows the fable of the golden goose — the bird that laid a golden egg every day, only to be killed by a greedy man who wanted all the eggs at once. Tollywood’s current situation, critics say, is no different.

With governments in the Telugu states allowing special permissions, filmmakers and distributors are squeezing audiences by keeping ticket prices abnormally high.

Usually, after a film’s big opening weekend, producers voluntarily reduce ticket rates from Monday onwards. This practice helps regular audiences by cutting costs and also boosts theatre occupancy.

Many hit films in the past have followed this strategy, ensuring benefits for both viewers and theatres.

However, in the case of They Call Him OG, that hasn’t happened.

Despite the weekend ending, the makers have not

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