Greater Noida: Eight years ago, sitting in a small room in Lucknow, Dr. Nidhi Jain had a dream and the determination to fulfill them. Amidst family and social responsibilities, she trusted her own skills and decided to take forward traditional Lucknow Chikankari and embroidery in women’s clothing. In the beginning, resources were limited, but her determination was unshaken. With her perseverance the small venture slowly grew beyond Lucknow city and reached Noida.

Today, she not only has a presence in Lucknow but also modern studios in Noida, where 30 to 40 women have got employment. Her hard work and dedication have given her brand recognition. What makes it special is that the embroidery she produces is completely handmade, with each design taking months to create.

Dr. Jain believes he

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