New Delhi [India], September 29 (ANI): Indian-made messaging app Arattai , developed by Zoho , has witnessed a massive surge in usage in recent days amid the growing sentiment for homegrown applications under the Aatmanirbhar Bharat initiative.

According to Zoho 's founder Sridhar Vembu, the app recorded a 100x increase in traffic within just three days, with new sign-ups rising dramatically from 3,000 per day to 350,000 per day.

"We are adding infrastructure on an emergency basis for another potential 100x peak surge. That is how exponentials work," Vembu shared in a social media post, highlighting the pace of adoption.

The sudden spike has prompted Zoho to work on strengthening Arattai 's backend and addressing technical challenges.

"As we add a lot more infrastructure, we

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