H&M, a brand synonymous with fast fashion, is sharpening its claws in India and Brazil amid its reduced presence in the mature markets, as per Reuters. The retailer reduced its stores by 19% in 2019. In 2025, the total count of H&M stores across the world reached 4118, the lowest since 2016. As per news outlets, the retailer is planning another 200 closures this year, primarily in Europe and North America, where escalating costs and weak consumer demand have tightened margins.

In contrast, H&M is expanding in Latin America with two stores in Sao Paulo which were inaugurated in August and four more in line by November of this year. 2026 will see another four being unveiled with one in Rio de Janeiro. It is also gearing up to open in Venezuela, Paraguay and El Salvador.

India continues to

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