OpenAI has unveiled its first extended brand campaign for ChatGPT , which will run across the United States, Britain and Ireland, spanning television, streaming platforms, outdoor displays and social media. It highlights how people are using ChatGPT for everyday purposes such as planning workouts, cooking meals or organising trips.

Production details

The 30-second spots were created by OpenAI’s in-house team in partnership with Isle of Any, an independent agency led by former Droga5 creatives Laurie Howell and Toby Treyer-Evans, and directed by Miles Jay. While ChatGPT was used for brainstorming during the process, the company said the final work was produced by human creators and shot on 35mm film.

The outdoor campaign features people in everyday situations, sitting on steps, exerci

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