Forget matcha lattes - the new property playbook for Gen Z is being written on TikTok.

A new analysis by Ray White Group reveals that first-home buyers are engaging with investment-focused property content at unprecedented levels, signalling a dramatic shift in how young Australians approach the housing market.

Ray White chief economist Nerida Conisbee said TikTok is changing the game, with Gen Z treating property less as a lifestyle purchase and more as an investment strategy.

"The prevailing narrative is that first-home buyers are priced out of the market, but our research shows they're being far more strategic than we give them credit for," Ms Conisbee said.

"They're approaching property not just as shelter, but as the foundation of their wealth-building strategy."

Ray White's re

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