A 30-second ad slot during the Super Bowl will run you about $7 million. That’s roughly $233,000 per second for America’s eyeballs. Companies bleed budgets for a fleeting moment between timeouts. So, you have to wonder: What’s the paycheck for the artist holding down the fort for 12 solid minutes at halftime? For Bad Bunny , tapped to headline Super Bowl 60 in Santa Clara, the fee is a number so small it’s almost avant-garde. Zero.

That’s right. The King of Latin Trap is doing the biggest gig on Earth for free. The league announced Sunday that Bad Bunny will take the stage at Levi’s Stadium. The NFL doesn’t pay its halftime performers. Not a dime. Instead, it offers a platform so colossal it makes a world tour look like a coffee shop open mic.

For Bad Bunny, this was never about the mo

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