ICC and UNICEF have partnered to promote the Promise to Children campaign during the Women’s World Cup 2025 in India and Sri Lanka, calling on cricket fans and players to support equal opportunities for children through education, health, and safety.

Hyderabad: The International Cricket Council and UNICEF have joined hands to amplify the Promise to Children digital campaign during the ICC Women’s Cricket World Cup 2025 to be played in India and Sri Lanka. The campaign calls on cricket fans, audiences and players to join hands with UNICEF and create equal opportunities for all children, especially the most vulnerable.

Supported by UNICEF National Ambassador and Bollywood star Ayushmann Khurrana and Indian women’s cricket vice-captain, Smriti Mandhana, the initiative builds on the power

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