Bollywood actress and ITC Fiama brand ambassador Sara Ali Khan shares, “Pujo has always been a time of joy, colour, and togetherness for me.

xThe dhaak beats at dawn, the fragrance of shiuli in the air, and the excitement of stepping out in your new outfit—that’s the magic of Durga Puja mornings. And while you step out in your festive best, staying fresh and radiant makes the celebration even more special.

Bollywood actress and ITC Fiama brand ambassador Sara Ali Khan shares, “Pujo has always been a time of joy, colour, and togetherness for me. I still remember waking up early with my grandmom, Sharmila Tagore, to get ready for the celebrations. She would say that feeling fresh and looking after yourself was just as important as dressing up. And the starting point to this is with a good

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