Normally, it would seem that September was a little early to start holiday shopping, but with this being the first holiday season with added tariffs, we asked a toy expert what they think the best move would be to save.

Here are some thoughts from James Zahn, Editor in Chief of The Toy Book, based in New York.

AS A WHOLE, HOW HAVE YOU ALL SEEN THE TOY INDUSTRY IMPACTED BY TARIFFS SO FAR?

It’s been a year of mixed messages that have skewed public perception. At the cash register, sales are up this year — 6% in the first half, and unit sales are up 3%. Behind the scenes, however, it has been very rough. The toy industry runs on thin margins, and those have been squeezed, in some cases beyond the breaking point. During the first few months of the Administration, erratic tariff rates made i

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