Marico has unveiled ‘Heart to Heart Talk’, an AI-based campaign launched on the occasion of World Heart Day. The initiative encourages people to pause and reflect on their heart health by answering a few simple lifestyle questions.

As per Indian Council of Medical Research – India Diabetes (ICMR-INDIAB), 1 in 4 Indians have high cholesterol (non-HDL-c), 1 in 10 are diabetic, and 1 in 3 are hypertensive. Even when people feel young and active, daily stress, habits, and lifestyle choices can quietly age the heart. With a simple QR code scan, consumers can connect to a WhatsApp chatbot, upload a selfie, and answer a few quick questions to receive a personalised AI-generated video of their indicative age.

Ashish Goupal, CEO – India Core Business, Marico said: “At Saffola, our purpose has alw

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