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Poundland has announced the return of a popular shopping rule. The move, which now affects every store, comes amidst a major restructure for the firm. ‌

As part of its plans to simplify its brand, the bargain high street chain has rolled out its single pound pricing strategy nationwide, reintroducing three clear price points - £1, £2 and £3. ‌

Earlier this year, we reported that Poundland was trialling the return of its famed one-price model its at Park Street Walsall branch in March, with completion across every UK site now being completed. ‌

According to the Retail Gazette , the discounter has since been test advertising in the West Midlands to highlight the new approach, which it said was designed to show shoppers “just how simple and straightforw

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