A Roosevelt-raised toy designer will be among the marketing mavens pitching ideas for brands ranging from Dunkin' to Marshalls to Captain Morgan and more on the new NBC reality competition "On Brand with Jimmy Fallon," premiering Tuesday at 10 p.m.

"They saw me on YouTube," said Azhelle Wade, 37, who has branded herself The Toy Coach to serve as a mentor to toy- and game-based startups. The casting people "were, like, ‘Would you be interested in being part of a creative competition show?’ And I said, ‘Hmm. I'm creative. I'm competitive.’ Maybe they didn't use the word ‘reality show.’ If they'd said that, I might've said no!" she adds, chuckling.

The eight-episode series, with Fallon of "The Tonight Show" as host and an executive producer, pits 10 creatives against each other as th

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