LOS ANGELES (September 29, 2025) – Visit Rwanda – the official tourism brand of the Rwanda Development Board – announced today long-term engagements with two Los Angeles' professional sports teams, the LA Clippers and Los Angeles Rams. This marks the first time an African tourism brand has established partnerships across both the NBA and the NFL, further expanding Visit Rwanda's presence in sports to the U.S.

Visit Rwanda adds these new sponsorships to its global sports portfolio, which already includes deals with Arsenal, Paris Saint-Germain (PSG), and Atlético de Madrid, along with an academy partnership with FC Bayern Munich.

"Sport connects people, uniting communities through shared values of excellence and aspiration. Through sponsorships with the LA Clippers and LA Rams, Rwanda an

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