Traditionally, Milan Fashion Week has been dominated by big names, but in recent seasons a new generation of designers has been included in the official schedule more frequently, whether for shows or presentations. Nevertheless, catching the attention of press and buyers is not an easy task, both due to the extreme competition and the high number of events to attend. Some of the newer names have received important exposure thanks to initiatives such as the Camera Moda Fashion Trust Grant that, since 2020, has been rewarding young talents whose work is made in Italy, and showcasing their work. During this latest Fashion Week, a few newer designers generated a growing buzz, including Giuseppe Buccinnà, Lorenzo Seghezzi, and Moja Rowa.

Giuseppe Buccinnà

As a civil engineer turned designer,

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