There was no happily ever after for a couple celebrating their wedding after the groom died suddenly.

Ashraf Abu Hakam was dancing with his bride at their wedding in Aswan, Egypt, on Thursday when he collapsed, _Gulf News_ reported.

Hakam was waving a stick while he and wife performed the traditional Egyptian Saidi dance when he collapsed in front of her and their loved ones, according to video obtained by the news outlet.

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Guests attempted to revive the groom but they were unsuccessful.

Doctors later confirmed Hakam had suffered a cardiac arrest and died shortly after hitting the ground, the outlet reported.

He was remembered by family and friends on social media.

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