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He was the first Labour leader to win a general election since Tony Blair, securing a landslide victory just last year. But Keir Starmer's popularity within his own party - and with the wider public - has been plummeting since then.
In a recent poll for LabourList, the Prime Minister's approval rating among the party's membership was negative, at -11. That same poll, conducted by Survation, put Andy Burnham's net favourability at +69, down from +78 last month.
The Prime Minister's negative net favourability might explain why you won't see his face on any party merchandise.
But it's not just the leader's face which is absent from the Labour Party shop - among the mugs, posters and umbrellas on sale, not one features the name or face of a current cabinet member in this La