(Reuters) -OpenAI on Monday introduced a feature that would allow users to make purchases through ChatGPT, in partnership with Etsy and Shopify.

Merchants will have to pay a fee on completed purchases to OpenAI, and it doesn’t affect their prices. There will be no charges for the Instant Checkout for users.

The move opens up a new source of revenue for OpenAI, taking advantage of the heavy user traffic on ChatGPT, in addition to its traditional subscription model.

“U.S. ChatGPT Plus, Pro, and free users can now buy directly from U.S. Etsy sellers right in chat, with over a million Shopify merchants, like Glossier, SKIMS, Spanx and Vuori, coming soon,” OpenAI said in a blog post.

Starting Monday, Instant Checkout will support single-item purchases, but OpenAI said it will add multi-item

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